Executive Advisory

An operator's perspective on partnerships, ecosystems, and what comes next.

I work with founders, CROs, and partnership leaders who are rethinking how growth happens — across ecosystems, AI, customer experience, and modern go-to-market.

Two decades of building partner programs, scaling ecosystems, and operating inside the companies defining each shift in enterprise technology.

Proof

Operator experience, not just advisory theory.

My advisory work is grounded in operating experience across enterprise technology, SaaS, customer experience, digital analytics, martech, fintech, and partner ecosystems — at Apple, WPP, Medallia, SurveyMonkey, Glassbox, Quantum Metric, and through Connected Revenue.

$500M+
Partner-Sourced & Influenced Revenue
700+
Partners Across Ecosystems
24K+
LinkedIn Followers
2.3M+
Annual Professional Reach
"The companies that win in the AI era won't build the biggest partner programs. They'll build the strongest ecosystems."
Advisory areas

Three areas where I focus my perspective.

Each area draws on direct operating experience — not framework theory — and applies to the strategic questions leadership teams are working through today.

Partnerships & Ecosystem Growth

Designing the strategy, operating model, and executive alignment to turn partnerships and ecosystems into a durable growth engine.

  • Partnership strategy
  • Ecosystem design
  • Alliance development
  • Co-sell motions
  • Strategic partnerships
  • Ecosystem-led growth

Channel & Revenue Expansion

Building scalable routes to market through channel, distribution, marketplaces, and partner-led revenue motions.

  • Channel sales
  • Distribution strategy
  • Reseller programs
  • Marketplace growth
  • Revenue acceleration
  • GTM partnerships

AI, CX & GTM Transformation

Helping leadership teams position their company across AI, customer experience, and the next generation of go-to-market.

  • AI strategy
  • Customer experience
  • Digital transformation
  • Revenue operations
  • Enterprise technology
  • Go-to-market modernization
Who this is for

Who this is for.

Founders & CEOs

For leaders who need a clearer ecosystem strategy, stronger market positioning, or a partner motion that can extend reach without simply adding more headcount.

CROs & Revenue Leaders

For revenue leaders who want partnerships to contribute more consistently to pipeline, win rates, expansion, retention, and strategic account access.

Partnership & Channel Leaders

For leaders building or rebuilding partner segmentation, co-sell strategy, enablement, channel sales, field engagement, and executive reporting.

CX, AI & Platform Teams

For teams that need to connect product, platform, AI, customer experience, and integration strategy into a stronger partner and GTM narrative.

Investors & Advisory Boards

For investors and boards that want a practical read on whether a company's partnership, ecosystem, or GTM strategy can scale.

Engagement models

How we can work together.

Executive Advisory

Ongoing strategic advisory for founders, CROs, and partnership leaders who need a senior operator's perspective on ecosystem-led growth, GTM strategy, partner execution, and market positioning.

Best for
  • Founder or executive advisory
  • Monthly strategic guidance
  • Partner motion design
  • GTM narrative development
  • Board or investor support

Partnership & Ecosystem Audit

A structured review of your current partner program, ecosystem positioning, systems, partner types, revenue contribution, field engagement, and activation model.

Best for
  • Existing partner programs
  • Inconsistent partner performance
  • Partner program rebuilds
  • Scaling from founder-led to repeatable motion
  • Entering new routes to market

GTM & Co-Sell Workshop

A focused working session to define the partner plays, account strategy, co-sell motion, field alignment, and executive operating cadence needed to move from theory to execution.

Best for
  • Sales and partnership alignment
  • Strategic alliance planning
  • New partner launches
  • Marketplace acceleration
  • Enterprise account mapping

AI, CX & Ecosystem Positioning

Advisory for companies trying to clarify where they fit in the AI, customer experience, digital transformation, or platform ecosystem.

Best for
  • AI positioning
  • CX and digital analytics companies
  • Contact center and service transformation
  • Platform and integration narratives
  • Partner-facing messaging

Building an ecosystem strategy?

Let's compare notes.