BuildingRevenueThroughPartnerships,CX, and AI.
2026CRNInclusiveChannelLeader
2026Channel PartnerPartnerActivationPlaybook
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AWARDInclusive Channel Leader 2026
CRN® recognized Alex Richards as a 2026 Inclusive Channel Leader, spotlighting executives helping create greater equity across the IT channel.
Case StudyPartnerships That Transform Customer Experience
How Adobe and Quantum Metric helped Wyndham accelerate guest journey insight and modernize analytics at scale.
PlaybookTurning Partners Into Revenue Engines
A modern framework for activating channel partners and building sustainable ecosystem growth.
InterviewTurning Signals Into Revenue
Building a partner intelligence system that turns ecosystem data into real revenue opportunities.
RecognitionTop 50 Partnership Executives to Watch 2025
Recognition from leading executives across partnerships, sales, and marketing communities.
ArticleWhat a $1.5 Billion Bet on Agentic AI Means for CX
Analyzing what the Genesys acquisition signals for AI agents, contact centers, and the future of customer experience.
Press ReleaseGlassbox Launches Global Partner Network
Quoted as VP of Partnerships on the launch of Glassbox's global partner ecosystem for AI-powered customer experience solutions.
ArticleBuilding Partnerships That Pay Off
Lessons from leading organizations creating scalable and profitable partnership programs.
WebinarWorking Cross-Functionally with Customer Success
Partnership Leaders discussion on how partnerships and customer success teams collaborate to drive retention, expansion, and customer value.
Two decades.
One thesis.
For more than two decades, I’ve worked across partnerships, platforms, customer experience, AI, and go-to-market strategy at companies including Apple, WPP, Extreme Reach, Medallia, SurveyMonkey, Glassbox, and Quantum Metric.
My thesis is simple: the companies that win in the AI era will not just have the best products. They will build the strongest ecosystems around them — partners that scale reach, platforms that create leverage, and motions that turn collaboration into growth.
followers
What I'm focused on
The operating areas where modern revenue growth is being rebuilt.
Strategic Partnerships
Partner ecosystems, alliances, co-sell motions, and partner-led growth.
Partner Ecosystems
Technology alliances, services partners, agencies, GSIs, and ecosystem design.
Channel Sales
Referral, reseller, distributor, marketplace, and partner-led routes to market.
AI Strategy
How AI is reshaping customer experience, partner ecosystems, and enterprise growth.
Customer Experience
Digital experience, customer journeys, analytics, and service transformation.
Revenue Operations
Systems, attribution, partner data, CRM, PRM, and operational execution.
Awards and recognition
Recognition from partnership, revenue, customer experience, and technology communities.
Words from the room
Perspectives from leaders, collaborators, and peers across the partnership and technology ecosystem.
“From positioning to execution, Alex brings clarity where most advisors create noise. I'd recommend him to any founder building something bold in a complex market.”
Let's build something that compounds.
For advisory work, speaking opportunities, media requests, or strategic partnership conversations — email is the fastest way to reach me.